Follow the Rules to Improve Your Rankings
In order to achieve top page search engine rankings in Google and other major search engines, there are a few key rules that should be adhered to. Although Google has their webmaster guidelines that help ‘guide’ us, it is worth noting what happened to rankings post Penguin and Panda updates. This gave an indication to sites that had poor or spam link profiles and those with copied content or irrelevant content and so on.
Looking at what really works is what you are needing to know. There are plenty of SEO companies out there like this SEO Company Glasgow who know what they are doing and obtain very good rankings in the search engine result positions (SERPs). I use the following tools and am sure those SEO companies will do to:
- SEO Power Suite
- Majestic SEO
The above tools have been a great help when it comes to ranking sites.
My steps to improve your rankings
First and foremost is content. There really is no doubt about it, content is essential.